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Increasing Credit Limit to Grow Business with Lesser Mitigation
- Region India
- IndustryRetail
- Challenges
- Credit limit for managing run-rate business and large deals, especially with B2B partners
- Unable to scale up the business with partners
- Outcome
- Deployed ESCROW Agreement: B2B partners invited to avail with an agreement of the end customers to manage the credit limit for larger deals
- Channel Finance: All partners could avail this benefit in association with the bank and Redington
- Benefits
- Business increased 3x over a period of 3-4 quarters, payments secure and on time
- Able to take positive credit calls on large deals through ESCROW
- Key partners empanelled major clients under ESCROW to enable large orders
